Driving Growth for Exclusive Pools & Spa with Fien Digital
Exclusive Pools & Spa built stunning custom pools—but their online presence didn’t reflect the quality of their work. They faced several major pain points:
Outdated website that didn’t showcase their portfolio
Low volume of qualified inquiries
No digital advertising or lead generation system
Minimal presence on Google and social media platforms
They relied mostly on word-of-mouth and home show leads, which limited their growth potential.
Home Improvemnet
Web Design
Social Media Management
Digital Marketing Services
Phase 1: Website Revamp + SEO Foundation
Designed a sleek, mobile-optimized site showcasing their luxury builds and testimonials
Added lead capture forms and Google Maps integration
Implemented local SEO tactics for search terms like “custom pool builders Vaughan”
📈 Results:
+188% increase in website traffic
1st-page ranking for “luxury pool builder Vaughan” in 75 days
Avg. visit time increased by 3.2 minutes
Phase 2: Social Media Management
Developed a visual-first content strategy using drone footage, before/afters, and time-lapse reels
Posted 4x weekly on Instagram & Facebook with geo-tagging for reach
Rebranded their profile with premium aesthetic and client spotlights
📲 Results:
+320% Instagram follower growth
+130% increase in inquiries via social
Viral reel (87k views) showcasing a pool transformation
Phase 3: Lead Generation with Paid Ads
Launched a Google Ads campaign targeting high-income zip codes
Ran Meta lead ads offering “Free On-Site Consultations”
Retargeted website visitors with testimonials and showcase builds
💰 Results:
5.9x return on ad spend (ROAS)
173 qualified leads in the first 45 days
Cost per lead: $21.67 (well below industry average)