Case Study
Exclusive Pools & Spa
A ground-up website rebuild focused on visualizing luxury pool projects and driving qualified consultations.
+156%Conversions
+82%Lead Forms
-42%Cost Per Lead
4.87xROAS
The Challenge
The brand was generating traffic but not consultations. The site over-communicated features and under-communicated the outcome — a beautiful backyard — while ad campaigns drove clicks that landed on generic pages.
The Approach
We redesigned around the moment of decision — the reveal — with a gallery-first layout and a scroll-driven booking widget. Google Search and Meta remarketing were rebuilt around the same visual language.
The Results
Within 90 days, conversions were up 156%, lead form completions up 82%, and cost per lead down 42%. Booked consultations more than doubled quarter over quarter.
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Fien Digital brought our website, content, and advertising together into one clear growth strategy.
Client Testimonial · Home Services
Booked consultations more than doubled in the first quarter. The team moved fast and every recommendation was tied to a number.
Client Testimonial · Health & Wellness
Our cost per lead is down 33% and phone calls have nearly tripled. It genuinely feels like an in-house growth team.
Client Testimonial · Transportation