Transforming FitHaus Studio’s Digital Presence

FitHaus Studio had a loyal community but struggled to grow beyond their current clientele. Their main pain points included:

  • Low website traffic and online bookings

  • Inconsistent social media engagement

  • No digital advertising strategy

  • Weak local SEO presence

They primarily relied on word-of-mouth and occasional Instagram posts, but lacked a strategic digital plan.

 

Fitness & Wellness

Web Design

Social Media Management

Digital Marketing Strategies

Phase 1: Website Redesign & Local SEO

  • Built a mobile-optimized, high-converting website with booking integration

  • Implemented local SEO strategies including Google Business optimization

  • Created city-specific landing pages targeting relevant keywords

📈 Results:

  • +213% increase in organic traffic

  • Ranked on page 1 for “Toronto fitness studio” in 90 days

Phase 2: Social Media Strategy & Content Creation

  • Created a monthly content calendar including transformation stories, class highlights, and reels

  • Managed daily posts, follower engagement, and community growth

  • Shared behind-the-scenes and trainer spotlight content

📲 Results:

  • +480% increase in Instagram engagement

  • +1,500 local followers gained in 2 months

  • +80% increase in DMs and trial class inquiries

Phase 3: Paid Advertising (Meta + Google Ads)

  • Ran geo-targeted ads promoting free trials and member referrals

  • A/B tested ad creatives and landing pages

  • Implemented retargeting on Meta and intent-based Google Search ads

💰 Results:

  • 7.3x return on ad spend (ROAS)

  • 240 trial class sign-ups in 60 days

  • 62% of trial users converted to members